How we work

We marry creative thinking with financial and statistical modelling to put a dollar value on bold strategic ideas.

We start every engagement with a rapid immersion to understand the ambitions and existing knowledge behind the brief.

We focus on moving what matters, setting clear KPIs and goals from the start.

Wherever possible we seek to align our incentives and fees with your success.

Great marketing is both art and science.

Using the TP Playbook underpinned by our Growth Framework we help you do both.

Our Playbook is how we blend creativity with commerciality and is built on the following principles

Cause
Trouble

Rethink your boundaries. What business are you really in? Look in from the outside.
Marketing is a contranym - it means both sensing and doing.
There are no mature categories - only mature models and architectures.
Don’t be afraid to kill your darlings.

Arousal Creates
Surplus Value

Follow the
Money

Creativity married with commerciality to re-assert marketing as a strategic investment.
Smart, agile econometrics and financial modelling of growth opportunities.
Communication that serves as an accelerant for substantive marketing objectives.
Marketing investment intelligently deployed and measured.