Who we are
We’re a senior team with C-level experience, grounded in marketing strategy and fluent in data and commercial principles.
We are agile and independent, delivering partner-level advisory services at speed.
Our backgrounds include client-side and agency roles and we’ve worked across multiple continents, categories and disciplines.
Meet our team
Jacqueline Hughes
Jax is renowned in our industry for her vast experience in upstream brand and business strategy in categories from fintech, ed-tech, finance, personal care, food, fashion, travel, and autos - to sustainability and the third sector.
She has over 30 years experience spanning roles such as Chief Strategy Officer for the BBDO group (across MENA and North Africa); for Omnicom Flamingo across the world; as well as Global Strategy Director for Ogilvy. She has worked with businesses such as PepsiCo, Unilever, Toyota, Volvo, Ford, HSBC, Etihad, ADCB, Lacoste, Amazon, Google, Sanofi, Visa and Mars.
Jacqueline Hughes
Chris Francis
Chris has over twenty years’ experience generating successful business outcomes for clients around the world. He has built and led teams in the UK, Tokyo and Singapore; led strategy work in tech, luxury, fmcg and media for clients including Diageo, Google, LVMH, Apple, SKY, AIG.
Prior to Trouble Peach he was launch management and CSO at the UK’s most highly awarded fintech. He worked across product, data, marketing, and IP from a pre-product, pre-money idea through to Series A.
Chris Francis
Adam Nelson
Starting out as a planner in automotive and luxury, Adam moved into brand and commercial strategy for clients such as Diageo, Google, Unilever, and AXA before moving client-side, as Insights and Strategy lead for Uber Eats APAC, and as VP Marketing for a growth-stage fintech. He has consulted on marketing strategy in both B2B and B2C tech and biotech. Adam is based in London, and has lived in Singapore, Shenzhen, working extensively in E. and SE. Asia.
Adam Nelson
Evan Williams
Evan leads our marketing science practice and has spent 20+ years focused on analytics, market research and statistical modelling. He has “been in your shoes'' on the client side for more than 15 years in tech and FMCG for brands such as Oreo, Haagen Dazs, Uber. Prior to joining Trouble Peach, he was CPO at YouGov.
Evan lives in British Columbia, but spent a decade living and working in Singapore and Japan, and knows what it takes to drive adoption across local, regional, and global teams.